Goodbye, Nokia. Microsoft makes it official that the transition of the brand on future devices with Windows Phone 8.1 or higher will be Microsoft Lumia: the mark of the Finnish company, licensed for another ten years, will remain on the new Lumia 730, 735 and 830 - as the next smartphone in low-cost segment. Tuula Rytilä, vice president of marketing for Microsoft Mobile, does not show up when you get the first device with the new name. What consumers fans feared it might be a matter of weeks.
This choice is part of the vision of Satya Nadella, which intends to unify - in addition to the operating system - especially the corporate image. Lumia is not only the brand of smart phones produced by Nokia, but also a brand name used on the app for Windows and Windows Phone, and that will contribute to the overall growth of Bing and Xbox. Not clear, it was obvious, any reference to the fact that the Finnish company independent from the division acquired from Redmond will return to produce Smartphones using the same name.
How will the future of long-lived Asha, Nokia 310 and Nokia X ... which today are among the few products to keep your brand? We know that Smartphone’s with Android are to be withdrawn from the market, but not as much as Microsoft takes to keep the brand on low cost. Google has proposed a solution One like Android and Windows Phone - thanks to the generosity for producers - could easily emulate. The name of the Finnish company, which was once synonymous with mobile phone, now it does not seem destined to remain long on the market.
This choice is part of the vision of Satya Nadella, which intends to unify - in addition to the operating system - especially the corporate image. Lumia is not only the brand of smart phones produced by Nokia, but also a brand name used on the app for Windows and Windows Phone, and that will contribute to the overall growth of Bing and Xbox. Not clear, it was obvious, any reference to the fact that the Finnish company independent from the division acquired from Redmond will return to produce Smartphones using the same name.
How will the future of long-lived Asha, Nokia 310 and Nokia X ... which today are among the few products to keep your brand? We know that Smartphone’s with Android are to be withdrawn from the market, but not as much as Microsoft takes to keep the brand on low cost. Google has proposed a solution One like Android and Windows Phone - thanks to the generosity for producers - could easily emulate. The name of the Finnish company, which was once synonymous with mobile phone, now it does not seem destined to remain long on the market.
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